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understanding how the magic is made.

Wednesday, March 9, 2011

day one.

Well, hello, faithful readers. It's Ethan again, and yet again I'm studying abroad. Although this time, I'm not traveling to a different country, but to a different "World." Disney World. 
Rather than a semester long exchange program, I'm taking a course called "Communication Around the 'World,'" which essentially examines how the Disney company communicates its mission statement ("We Create Happiness") to the average theme park customer (or as Disney calls them, the "Guest"). The class is small, with only seven students, and we spend the first eight weeks of the semester learning about Walt Disney World's organizational culture, history, design, and goals. The class leads up to an eight day spring break trip to Disney World to see first-hand what we've learned about. After the trip (which involves much more than just visiting the parks), each student must present a research project in which we examine a "Land" in one of the parks, a single attraction, and a restaurant or resort hotel.
Pretty cool, huh?

So, today marked out first day of our trip to the "World." It involved a lot of traveling-- to the airport, the flight itself, and to the actual Disney World Resort. We're staying on Disney property in the Walt Disney World Swan Hotel-- pretty sweet.

 Of course, we didn't spend much time in the rooms. Since we only have seven days worth of tickets, we didn't actually enter any of the parks, but we did take a trip down to the Magic Kingdom to ride the monorail to the fantastic Polynesian Hotel, were we dined at "Ohana," the "best meal on property" according to our fearless leader and endlessly knowledgable instructor, David Zanolla (or, as we lovingly call him, Lord Zanolla). And it truly was a ROCKING meal.
Above, clearly part of the best meal on property.



Get excited.


More to come to-morrow, I promise.

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